The story of Arci Movie is also a bit that of the last 30 years of Ponticelli, a district of 50,000 inhabitants on the eastern outskirts of Naples. A story made up of testimonies, memories, images, love for culture and for a territory which, with the promotion of cinema as a sign of sharing, has been able to change its perspective. Many well-known faces took part in the 90s in the battle to save the Pierrot cinema, a historic hall destined to become a supermarket like many others. Many activists, educators and citizens protagonists of a history of cinema that has left marks in the community like few other experiences in the recent history of Naples.